Projects
A curated collection of brand, strategy, and content projects from founding purpose-led labels to shaping the stories of national brands. My work spans concept creation, brand positioning, and creative direction for businesses ready to grow with depth and intention.
Over the years, I’ve worked across a range of creative ventures, building, shaping, and elevating brands that tell meaningful stories.
Founder, Auric Alchemy
A wellness brand created to reconnect people to ritual and presence through scent. I developed the brand from concept to reality, overseeing everything from product creation and packaging design to marketing and eCommerce.
Founder, tot the label
A slow fashion brand grounded in mindful design and intentional living. I guided the creative direction, brand identity, and content strategy, weaving together storytelling and sustainability.
Creative Strategy and Brand Development, UVIE Skin
Developed the social and digital strategy for UVIE Skin’s launch — crafting a visual and verbal identity that balanced clinical credibility with softness and authenticity.
Brand & Marketing Manager Moxxi Property
Led the full rebrand and marketing direction for Moxxi Property Tasmania, redefining its visual identity, tone of voice, and social presence to reflect a more elevated, lifestyle-driven positioning.
Social Media & Content Creation
I’ve managed multiple social accounts and created content for both emerging and established brands including Go-To Skincare, Koala, and Krumbled Foods, blending strategy with storytelling to drive engagement and brand connection.